Drive brand awareness & visibility by connecting with 7.3M Formula 1 fans

Discover the power of professional influencer marketing. We create bespoke video content for brands, so you can get in front of our audience of 7.3M F1 fans.

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Previously advertised with us:

Elevate Your Brand

Through Driver61’s Content

We create bespoke & engaging content tailored to your business needs.

Huge Reach

With a staggering reach of 5.2M unique F1 fans globally, primarily from the UK, USA, and Europe, our content not only captivates but holds viewers’ attention.

Averaging 870,000 views per video with over 6 minutes of watch time, we offer unparalleled engagement in the motorsports digital space.

Deep Connection

Our content commands an impressive 6 minutes of watch time per view, translating into deeper audience engagement.

This extended interaction provides a valuable window to effectively communicate and educate our audience about your brand.

Targeted Audience

Echoing Formula 1’s prestigious audience, our viewer base is predominantly from the USA, UK, and European Union.

This aligns with high-profile marketing goals, tapping into a loyal, passionate, affluent, and tech-savvy demographic aged 18-45.

Thought-Leadership

Led by Scott Mansell, a former racing driver with hands-on experience in race car engineering, our content offers a unique, expert perspective.

This thought leadership in F1 and motorsport provides your brand with an authoritative voice, resonating with an audience that values depth and insight.

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About Driver61

Hi, I’m Scott Mansell, founder of Driver61.

My passion for motorsport started at age four and my journey in motorsport spans over 25 years, from karting to breaking lap records in ex-F1 machinery.

As a former racer and coach, I’ve driven over 25 F1 cars and coached racing drivers in more than 20 countries.

Driver61’s media content is a combination of my on-track and engineering expertise plus my love for technology and media. Through Driver61, I bring technical knowledge to a global audience, creating top-tier motorsport and Formula 1 content.

Our YouTube channel boasts over 10M views monthly, providing unparalleled reach and engagement in the world of motorsport.

Some of Our Partners

Our recent campaign with EA Sports was an absolute delight.

Driver61’s high level of engagement and efficiency in the content creation process, combined with quick and concise communication, made the collaboration seamless.

The content was a brilliant combination of sponsored elements and creativity, which generated a positive surge in brand awareness for our client.

Katie A.

Four Stroke Media for EA Sports

It’s been a privilege partnering with Scott and his team at Driver61 over the past two years.

While their dedication to delivering high-quality content is exceptional, what sets them apart is their openness to collaboration and nuanced understanding of their audience.

Their skill in creatively integrating our product into their content is both impressive and impactful, and consistently drives new users to our platform.

Tully R.

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