Exceptional technical storytelling. Reaching millions organically.
Put your technology inside a DRIVER61 video, written and made by our team and presented by Scott Mansell.
Why This Genius Race Car Was Banned
5.9M views · Made with Canopy Simulations
1 to 3M
views on a typical partner video
7 to 8 min
watched per view
48.3%
of watch time is on a TV
7.3M
unique fans every month
We create YouTube content for technical brands.
Most technical brands, including many motorsport partners, make very little video, and what they do make rarely gets watched. DRIVER61 finds the story in your technology, writes it, produces it and puts it in front of millions of technically minded viewers who choose to watch.
Find the story
We dig into your technology until we find the question people can’t resist.
Make it properly
Our team writes, shoots and edits every video. Scott presents.
Reach the right people
An engaged, technical audience: 29% are engineers or engineering students.
A view is not just a view.
Ads buy reach, but very little attention: most are skipped within seconds. DRIVER61 viewers choose the story, stay for 7 to 8 minutes and talk about it. Attention is what moves people.
Paid ads
Reach, but little attention.
- Shown to people who didn’t choose them
- Skipped or scrolled past within seconds
- The reach stops when the spend stops
A DRIVER61 partner video
Attention people choose to give.
- 1 to 3 million views on a typical partner video
- 7 to 8 minutes watched per view, 48.3% on a TV
- Keeps being found for years
A few seconds
Enough for an ad or short-form view to count.
7 to 8 minutes
Watched per view on a typical DRIVER61 partner video.
Ways to be part of a video
We send prices with our reply to your brief.
60-second ad
Scott introduces your product in its own segment of a DRIVER61 video, with your call to action.
Integrated partner
Your product plays a useful role in the story, for around 2 to 3 minutes.
Presenting partner
A video built around your technology, your people or your facility.
Bespoke short
One original short story for your brand, on YouTube Shorts, Instagram, TikTok and Facebook.
Campaigns and annual partnerships
Videos and shorts across the year.
Videos for your own channels
Presented by Scott, made for you, published by you.
Scott in person
Case studies
Recent work with partners.
Canopy Simulations
Why This Genius Race Car Was Banned
5.9M views · 79K likes · 4.6K comments
Canopy’s simulation work woven through the story of a car so clever it was banned.
Ferrari
The first outside company to make a video for Ferrari’s own YouTube channel
4.8M views · The Insane Genius of a Formula 1 Gearbox, made with Ferrari
Written and produced by DRIVER61 and presented by Scott. It outperformed Ferrari’s usual uploads.
Then a three-part series with Ferrari, now at multi-million views, which Ferrari cut into shorts for YouTube, Instagram, Facebook and LinkedIn.
Formula E
I Raced Formula E Drivers (and was surprised)
419K views · 19K likes · 1K comments
Scott gets behind the wheel of a Formula E car and takes on the series’ drivers.
Selected brands we’ve worked with
Who watches
YouTube Studio, long-form videos, 18 June to 15 September 2026.
What they do
YouTube community poll, 21,000 votes.
Who
Where
On what
How it works
1
Tell us the outcome
What should your audience understand or do?
2
We come back with a story
And two clearly scoped ways to take part.
3
You approve the script
Then we shoot and edit.
4
The video goes live
With a link, performance reporting and six months’ reuse on your own channels.
Questions brands ask
What does it cost?
It depends on the format and scope. We send prices with our reply to your brief.
Do we approve the script?
Yes. You approve the script before we film.
Can a video carry other sponsors?
Unless you take category exclusivity, a video may also carry a 60-second ad from an unrelated brand.
Can we use the video on our own channels?
Yes. Every partnership includes six months’ organic reuse of the finished content on your own channels. Paid advertising rights can be added.
What reporting do we get?
Every partnership includes performance reporting after the video goes live.
Start with the outcome
Tell us what you want your audience to understand or do. We will come back with a story and two ways to take part.
We’ll reply within a day.
Or email hello@driver61.com