Your technology is brilliant. Let’s make people want to watch it.
Many technical companies and motorsport partners make very little video, and what they do make rarely gets watched. Scott shows teams how to tell their story in videos people choose to watch.
On stage and on screen
Where Scott has spoken
Scott has spoken for some of the world’s biggest technical companies.
Creator Spotlight: The power of Creators
New York · October 2025
Google brought Scott in to show a multinational software company’s marketing team how creators make complex technology worth watching.
Hexagon LIVE Global
Innovation at Speed
Las Vegas · June 2025
A main-stage panel on the technology behind racing and modern manufacturing.
PistonHeads Annual Service
Live on the main stage
Bicester Heritage · August 2024
A live stage interview, from racing career to DRIVER61.
YouTube
Panel at YouTube London
King’s Cross, London · 2022
Scott on a panel at YouTube’s London office.
On screen
F1 pundit on Tubi’s The Fast Lane
The live Formula 1 altcast, at the Miami Grand Prix in May 2026.
How to Get Views on Boring Technical Content
Technical companies do brilliant work, yet most make very little video, and what they do make is often too corporate to enjoy or too technical to follow. For over a decade Scott has solved this on Formula 1, one of the most technical subjects there is, turning complex ideas into videos millions choose to watch. The same method works for your industry.
Who it’s for
- Technical companies, from software to manufacturing
- Marketing teams and motorsport partners who want more from their video
- Conference audiences who want a session they remember
What your team leaves with
- A repeatable method for content people choose to watch
- Ways to explain complex products without dumbing them down
- Content that is watched, shared and on-brand. Not louder. Better.
The method
1
Audience first
Who is it for, and what lights them up?
2
Kill the jargon
Say it in words anyone can follow.
3
The 3 R’s
Remarkable, relatable, raise the stakes.
4
Hook and re-hook
Earn attention again at every turn.
5
The outsider test
If a newcomer gets it, it’s ready.
Three ways to book Scott
Every session is tailored to the room.
Keynote
For conferences and company events.
In-house workshop
A training day with your team, applying the method to your own products.
Appearances
Your event, your site, or a Grand Prix weekend with your guests.
Fee on request
Check Scott’s availability
Tell us the event, the date and the audience. We will come back with availability and the fee.
We’ll reply within a day.
Or email hello@driver61.com